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How to Obtain Better B2B Marketing Leads Without Wasting Money
When it comes to obtaining qualified B2B marketing leads, many B2Bs face an all-too-common challenge: their sales and marketing teams fail to jive. One major area of discord between the two groups...
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7 Tips for Strategic B2B Marketing Planning
Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found...
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Ways To Fuse Social Media With Print Media
Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper...
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The Four P’s of B2B Marketing Just Aren’t Enough Anymore
Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad...
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Content Marketers Accessing the Wings of Motivation
There are many aspects of motivation that could be analyzed, discussed, dissected, applied, and then analyzed all over again. But, that could result in boredom, especially if you are more interested...
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Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?
We’re all bought in on content marketing. Right? Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. Eighty-eight...
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